Let’s talk about how we talk about the climate crisis. In an era when disinformation spreads rapidly across social media, much of it generated by AI, we need to unpack how climate narratives are created.

In the increasingly contested field of climate communication, whose voices are being heard or silenced? And who – or what – gets to decide what stories land in your social feeds?

In episode 8 of TalkLandscape, we’ll look at how conversations around climate and sustainability are shaped by social media and AI technologies, and how creators are rising to the challenge of fighting disinformation and uncovering authentic stories from the frontlines of climate action.

Join us live on Tuesday, 25 November at 13:00 UTC, for a conversation with Chris Wells, Estêvão Ciavatta and Natalia Figueiredo to discuss how we can tackle misinformation and make sure that real climate stories get heard.

Let’s do a little social media experiment before this episode: open your social media platform of choice and scroll for a minute or two.

How many climate-related stories do you see? Whose stories are they telling? What or who is missing in the conversation? Did you spot any fake news or misleading info?

Share your thoughts on social media using #TalkLandscape and tagging the Global Landscapes Forum!

Estêvão Ciavatta Pantoja is a renowned director, screenwriter and film producer from Brazil. He is a founding partner of Pindorama Filmes, the first carbon-neutral film production company in the world and a strong advocate for social and environmental issues. Ciavatta won the Cannes Golden Lion in 2022 with the campaign “Jatoba – Refugee Tree” and the One World Media Award for Environmental Impact in 2021 with his feature film Amazon Undercover. He has created, directed and produced the HBO Latin America series Preamar and Santos Dumont, which won the Gold Telly Awards for videography and cinematography and the Bronze Telly for entertainment. He also led the crowdfunding campaign “Da Pé,” which mobilized 7 million people to plant trees in springs and riparian forests in Brazil.

Chris Wells is a professor of emerging media studies at the Boston University College of Communication. He worked in environmental politics before attending graduate school at the University of Washington, where he focused on political communication and early social media. In his research, Chris uses a variety of methods, both conventional and computational, to study how news media coverage takes shape, how citizens learn about politics, and how they choose to participate. His most recent work is exploring how people can understand the many different media around us as making up an interactive media system.

Natalia Figueiredo is a journalist, marketing specialist consultant and Social Media Ambassador for the GLF. She has been working at the intersection of communication, sustainability, and technology. Co-founder of a creative impact communications hub, she holds a specialization in Video Journalism from Columbia University and a postgraduate degree in big data and marketing intelligence from the Escola Superior de Propaganda e Marketing (ESPM). She has also contributed to podcasts and outlets such as O Dia, Nexo Jornal, Projeto Colabora and Le Monde Diplomatique Brasil, covering culture, women’s rights and socio-environmental agendas.