BONN, Germany (Landscape News) – Developing long-term brand loyalty requires more than bombarding people with messages, according to Scott Goodson, chief executive and founder of StrawberryFrog movement making firm, who has based his career on forging social change.
Engaging people to develop brand loyalty can lead ultimately to sustained movements for change in consumer behavior, says Goodson, the author of Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements (McGraw-Hill, 2012).
Goodson, who refers to StrawberryFrog as “the world’s first cultural movement agency,” has led successful global movement marketing campaigns for diverse brands, including Coca Cola, Emirates Airline, Google, Heineken, IKEA, P&G, the Smart Car and SunTrust Bank.
He will describe his approach at the Global Landscapes Forum (GLF) conference in Bonn, Germany on Dec. 20.
Q: Why are you participating in the GLF?
A: To ignite passions, convictions, trust and creativity, and a unified movement to change the world.
Q: What do you expect to achieve at the forum?
A: That everyone watching my speech will understand that movements are a force, that we are living in the age of movements and that we need a unified movement to make huge impacts.
Q: What will you speak about?
A: How to spark a movement. And we will create one in the room, the basis of my best selling book “Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements.” As well as the basis of my weekly iTunes Podcast, Scott Goodson’s “Uprising.”
Q: What message do you hope to deliver?
A: The steps to create a global cultural movement for the GLF.
Q: What is your area of immediate concern?
A: That breaking through with a movement is today the only way to identify, crystallize, spark, sponsor and lead a mass movement that can be a force for good. Movements move passions to move people to move the world.
Q: How could a landscape approach help transform the world?
A: Through a cultural movement that takes a stand for something and rallies millions of people around an idea on the rise in culture.
Q: What are our biggest challenges as a global community?
A: Apathy and old marketing thinking that are out dated and irrelevant in today’s world.
[global-banner id=”glf_bonn2017″]
Read the profile on Scott Goodson:
Can a landscapes movement reach a billion? Scott Goodson says yes
See films by Scott Goodson here:
Jim Beam “Bold Choice” Movement
The global movement launch for Emirates Airlines HELLO TOMORROW
The Movement Goodson worked on with Bibi Andersson, Liv Ullman, Susan Sontag and Vanessa Redgrave called Open Road Sarajevo
Finally…
…thank you for reading this story. Our mission is to make them freely accessible to everyone, no matter where they are.
We believe that lasting and impactful change starts with changing the way people think. That’s why we amplify the diverse voices the world needs to hear – from local restoration leaders to Indigenous communities and women who lead the way.
By supporting us, not only are you supporting the world’s largest knowledge-led platform devoted to sustainable and inclusive landscapes, but you’re also becoming a vital part of a global movement that’s working tirelessly to create a healthier world for us all.
Every donation counts – no matter the amount. Thank you for being a part of our mission.
