The climate movement probably wouldn’t be what it is without social media. Activists use it to organize, researchers use it to share their latest findings, and countless creators have found a valuable platform to talk about the realities of the climate crisis.
But we all know what it’s like to join online conversations about sustainability and climate. We navigate through feeds filled with AI-generated content and incendiary comments pushed on us by the algorithm, while misinformation is left unchecked.
At the GLF, we believe that the key to building a global movement for sustainable landscapes lies in fostering inclusive, authentic conversations rooted in diverse perspectives.
To keep us on track towards this goal, we’re thrilled to present this year’s GLF Social Media Ambassadors.
This unique online volunteer program brings together creators, influencers, journalists, researchers, artists, innovators and Indigenous leaders from around the world to raise their voices for the planet.
Last year, researchers argued that generative AI and social media might be undermining our efforts to tackle the climate crisis by reducing our attention span and ability to concentrate, while highlighting negative and controversial content.
The climate crisis is one of the most pressing challenges of our time, and solving it requires engaging all of society in meaningful dialogues.
For Veronika Krasnasari, an Indonesian former model and 2025 GLF Social Media Ambassador, that means everyone has a role to play.
“I believe that everyone should contribute in their own capacity to fight for our future, and the biggest threat we face is the climate crisis that is unfolding right now,” she says.
Without trust, connection and credible sources of information, online spaces can become places of confusion and frustration rather than platforms to spark action.
However, Victoria Berger, an urban landscape and ecological restoration practitioner from Argentina, believes social media can still be a place to trigger action on the ground.
“Social networks can also be a starting point for changing habits and a space where more and more people should share the message that we can care for the environment, improve our relationship with nature and with each other,” she points out.
At the COP28 climate conference in Dubai, Kenyan climate activist Rahmina Paulette highlighted the perspectives of African youth on her platform.
By amplifying voices from different backgrounds and experiences, we aim to build a community that finds inspiration in that diversity and builds shared spaces for collaborative action.
Selected from more than 1,200 candidates, this year’s GLF Social Media Ambassadors consist of 44 young leaders from 29 countries.
While the program is primarily run in English, the GLF Social Media Ambassadors share content in over 12 languages, making discussions accessible and impactful across different regions.
Each ambassador will share content about sustainable landscapes in a way that truly resonates with their communities. They bring unique perspectives, cultural context and experiences to the conversation, ensuring that climate narratives are not only fact-based but also relatable.
Iliandra Baptista, a social entrepreneur from Angola, joins this year’s cohort aiming to tackle challenges around disseminating information.
Diogo Martins, a forestry researcher from Brazil, aims to bring his expertise in the use of technologies to share solutions that help restore ecosystems.
“I hope to use my experience in remote sensing and climate governance to create conversation and initiatives in our society.”
From video storytelling and photography to poetry and podcasts, these ambassadors will use their creativity to engage audiences worldwide. They will also participate in training sessions to refine their content creation and storytelling skills.
Ruben Nyangila, a documentary photographer from the Democratic Republic of the Congo, aims to challenge stereotypes about life in African villages.
We need all hands on deck to tackle the climate crisis, which means channeling each creator’s passions – whether it’s tackling deforestation and biodiversity loss, creating inclusive AI-driven solutions or advocating for climate justice and Indigenous rights.
Alex Lew, whose work involves climate education, youth leadership and sustainable value chains, joined this volunteer program to “align [his] passions with the global mission of advancing environmental sustainability.”
Originally from Singapore, Alex is “deeply motivated by the potential to influence meaningful conversations, raise awareness on environmental challenges and showcase solutions that transcend borders.”
If you’re looking for fresh inspiration on how to live more sustainably and take action for our planet, these 44 creators are the ones to follow.
Want to be part of this conversation? Use #ThinkLandscape on social media to share your thoughts on how we can drive climate action!
Finally…
…thank you for reading this story. Our mission is to make them freely accessible to everyone, no matter where they are.
We believe that lasting and impactful change starts with changing the way people think. That’s why we amplify the diverse voices the world needs to hear – from local restoration leaders to Indigenous communities and women who lead the way.
By supporting us, not only are you supporting the world’s largest knowledge-led platform devoted to sustainable and inclusive landscapes, but you’re also becoming a vital part of a global movement that’s working tirelessly to create a healthier world for us all.
Every donation counts – no matter the amount. Thank you for being a part of our mission.
